Nir's career started in advertising, where he worked for FCB and Publicis (where he was eventually European Account Director on Colgate/Palmolive). He then moved to Lintas, as a board account director, where he was responsible for the Economist in Europe, as well as global Unilever brands such as Lynx, Sure and Impulse.
In the design and branding field, Nir spent 10 years as Managing Director at jkr, where he grew the business to become the number one packaging design agency in the UK, working on such brands as Mars, Bacardi, Heinz and Guinness. Nir founded BrandOpus in 2006 to become one of the UK leading design agencies.
Nir studied in Israel and Switzerland, and gained an MBA in London.